Most providers make you book a consult to hear a price. Here is the whole picture up front, including what I charge and what the alternatives typically run.
In-clinic neurofeedback in Hawaii commonly runs in the range of $100 to $250 per session, and meaningful protocols usually take 20 to 40 sessions, so realistic totals land between roughly $2,000 and $10,000. My home-based program is priced flat and published: a $300 initial assessment, then $599 per month of high-density training with weekly remote data review. Hardware is $75 per month to rent or $780 to own the BrainBit Flex 4 the practice trains on. A typical 3 to 4 month program totals roughly $2,300 to $3,000.
Baseline EEG assessment and program design. This is where we find out whether neurofeedback is worth your money at all, and I'll tell you if it isn't.
High-density home training, multiple sessions per week on your schedule, with weekly remote review of your actual brain data by me. Typical programs run 3 to 4 months.
Rent for the duration of the program, or buy the BrainBit Flex 4 outright and it's yours. A Flex 8 runs $1,200 for those who want the extra channels.
Case, the BrainBit Flex device, two training caps, gold-plated dry electrodes, ear clips, cables, battery. Research-grade EEG hardware, not a consumer wellness gadget, and the same data I review every week is the data your training adapts to.
THE PRACTICE TRAINS ON THE FLEX 4. Rent it for $75 a month, or own it for $780 and keep it past the program. Purchased a device directly and finished training with me? I buy it back at half price if you want out.
| In-Clinic (typical) | Home Program (mine) | |
|---|---|---|
| PRICE STRUCTURE | Per session, commonly $100 to $250 in Hawaii. Totals depend on how many sessions you end up needing. | Flat and published: $300 assessment + $599/month + hardware from $75/month. You can compute your total before we ever talk. |
| TRAINING DENSITY | Usually 1 to 2 sessions per week, capped by clinic scheduling and your drive time. | Multiple short sessions per week at home. Density is the neuroplasticity mechanism, and it is the reason home training exists. |
| TIME COST | Travel, parking, waiting room, twice a week for months. | Your sofa. Sessions fit around work instead of replacing your lunch hour. |
| DATA REVIEW | Reviewed in-session by the clinician. | Weekly remote review of every session's data, with protocol adjustments between weeks. |
| BEST FOR | Clinical conditions under a licensed provider's treatment plan, or anyone who wants hands-on supervision every session. | Functioning professionals training for regulation and performance who can run a 20-minute home session on their own. |
Every session you run lands in a dashboard I read every week: trends, session quality, protocol response. Adjustments happen between weeks, not whenever the next appointment slot opens. That review is what the monthly rate actually buys.
Fair note: clinics are the right call for some situations, especially where neurofeedback is part of licensed clinical treatment. If that is your situation, ask providers for their per-session rate and expected session count in writing, then do this same math.
You are not buying a gadget. You are buying dose, data, and someone who reads it every week.
The training here runs on the four channels that matter for regulation and performance work. More hardware exists: the Flex 8 doubles the channels for $1,200, and full 19-channel qEEG systems produce clinical brain maps compared against normative databases. Those maps belong to the medical realm, TBI workups and other specific clinical measurements ordered by licensed providers, and they are not part of what AGC sells. I will not dress up a training assessment in clinical-map language. What the $300 assessment buys is a working EEG baseline on the same hardware you'll train with, used to set your protocol and measure your change.
If your situation calls for true clinical qEEG mapping, I'll say so and point you to providers who do it properly. The wrong tool at any price is expensive. This work sits alongside my burnout coaching and the Phoenix Protocol, where it belongs: as training, not treatment.
In my home program, a typical 3-month run with rented hardware is $300 + (3 x $599) + (3 x $75), which is $2,322. Four months lands near $3,000. Prefer to own the device? The Flex 4 is $780 flat. In-clinic totals in Hawaii commonly range from $2,000 to $10,000 depending on per-session rates and how many sessions the protocol takes.
Usually not, and in my program no, because this is training rather than clinical treatment. Some clinical providers can bill it under certain diagnoses. If insurance coverage is essential to you, that points you toward the licensed-clinic route, and that's a legitimate reason to choose it.
The research literature and clinical practice generally point to 20 to 40 sessions for durable change. That is exactly why training density matters, and why a home program that makes four short sessions a week easy tends to reach the effective dose faster than a once-a-week clinic schedule.
The honest answer: the mechanism is identical, and what matters most is protocol quality, data review, and dose. A supervised home program with weekly professional data review and higher density is a different thing from an unsupervised consumer headband, and I'd never claim the latter matches a clinic. Mine is the former.
The practice trains on the Flex 4, $780 to own or $75 a month to rent, and it covers regulation and performance training for nearly everyone. The Flex 8 at $1,200 adds channels that specific protocols can use, and if yours is one of them I'll tell you before you spend the difference.
Ask them. My view: you cannot make a considered decision about a multi-thousand-dollar commitment without numbers, and a price that only appears after a sales conversation tells you how the conversation is going to feel.
That's what the free 25-minute discovery call is for. No pitch, and if neurofeedback isn't the right tool for your situation, I'll tell you that for free too.
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